Why Copywriting Matters

Why Copywriting Matters

Don’t leave home without it Melts in your mouth, not in your hands Just do it A diamond is forever Finger lickin’ good Singapore girl, you’re a great way to fly Bet you recognised these slogans even without the brand names. They’re stuck in your memory. They’ve stood...
Brand and Branding

Brand and Branding

So what is a brand? What’s branding? Why is it different from marketing or advertising? We’ll break it down here, and also show you why it’s important to get your branding right, from the start. What is a brand? A brand is more than just the visual assets like the...
How To Build A Brand

How To Build A Brand

Establish the purpose behind your brand Then decide on the product or service that best delivers this purpose. For example, if you want to help new mums get back into shape after their pregnancies, you can create healthy meal plans, online real-time exercise classes,...
How To Start A Blog

How To Start A Blog

Often times in the course of my work, I get asked about blogging and how to start a blog. While some folks say it is super easy to do, there are some essential processes that one must do in order to get things started. Given the plethora of information out there, this...
The Relevancy Of Websites

The Relevancy Of Websites

As I explore implementing marketing strategies for businesses these days, I am seriously wondering whether websites are still relevant. There is such a plethora of tools out there that require no techie skills to create beautiful webpages. Do we honestly need a...